6 Different Ways To Keep Your Company Thriving and Relevant Online

Staying relevant online is the most important thing that you can do for your company. Without staying relevant, your website will be buried under the thousands, if not millions, of websites that cater to the same market as you. Thus, it is of great essence that you continue to find ways how to keep your company current and to keep it thriving in an ocean that is already congested.

Here are some things that you can do to keep your company thriving and relevant online:

  1. Promoted Facebook Posts. An article in The Wall Street Journal has stated that lest that 0.1% of Facebook users and fans interact to posts from specific brands. This does not sound so appealing to company owners online, especially with the stiff competition that has been going on since the internet has been launch many years ago. However, Facebook has launched a new news feed algorithm that will more likely spread the words about your brand. This is a promoted and paid post, which will appear on the news feed of your target market. If you are trying to find a way around their new algorithm, it is advisable not to. If you want to stay relevant in your market and online, it is best that you go with the flow and promote your brand through paid Facebook posts.
  2. Brand Advocates. It is not impossible that you will have loyal customers if you are selling a nice product. If you have loyal customers, try reaching out to them and ask if they can help promote your brand and company for you. You can encourage happy customers to write something about their experience with your company. They can do it on their Facebook profile, Twitter, or other social media platforms. Having a real customer talk about their experience with your company and your product is a good marketing strategy. A happy customer is the best marketer.
  3. Reviews in Google+. Obtaining reviews in Google+ will be a positive thing for your company, especially when your Google+ review will be on top of everything else whenever customers use the search engine to search for products and services. You can obtain reviews in Google+ from loyal customers. You can ask if they can leave the same kind of review they can write on Facebook or Twitter on your Google+ page.
  4. Digital PR. Backlinking is one of the many ways that you can obtain organic traffic to your website online. With Digital PR, you can achieve this. You can reach out to industry specific website and pith about your company brand and services. If you know how to market your product to these industry specific websites, they will eventually write something about your brand and link back to your websites. You should have a dedicated staff who can work on this at least five hours a week and up to 10 hours a week. Websites that are related to your industry that end up back linking to your website will give your site good SEO benefits.
  5. Mobile SEO. There is a rise of mobile users around the world. Mobile devices have become the go-to device for searches for millions of users. The advantage of using a mobile device is that it can be carried around. It is not bulky and very easy to use. This is why mobile SEO is very important. You have to optimize your website that it works smoothly with mobile devices. If your website is not optimized yet for mobile devices, then you should have it done. Having a mobile friendly website will have a big impact on your online presence and SEO.
  6. Marketing Strategy Audit. It is very important to measure the results of every marketing strategy that you implement for your website. Doing so will help you understand which marketing strategy works and which doesn’t. If you have all the data you need to determine which works, then you would know which strategy to focus on and which ones to let go. You will be able to focus your resources on investments that give

Staying relevant online is a big must for companies, especially for those that rely heavily on online marketing. Keeping your website current and fresh will help you stay afloat in an industry with stiff competition.

 

SEO: 7 Common Mistakes To Avoid

When you are just starting to implementing your online marketing strategies, it would not be surprising that you make mistakes along the way. But, don’t feel bad. It is normal. Without mistakes, you will never learn to grow. But, in order to avoid making mistakes on your first try, here is a list of common SEO mistakes that you can avoid:

  1. Spammy Links. Quality is always better compared to quantity. You will hear a lot of customers saying this when they purchase a service. The same goes to online marketing. Search engines like quality over quantity. Thus, you have to make sure that your links are non-spammy and are of good quality. Google and other search engines will know if you are trying to spam their system. Instead of doing unnatural and spammy links, spend your time strategizing how you can obtain quality organic traffic. You can do this through infographics, valuable posts, and other content marketing strategies that can help expose your company online. This can eventually help build quality backlinks to your site.
  2. Over-using Keywords. If you are a new online marketer, then you should understand that keywords play a vital role when it comes to being noticed online. This means that you will target using certain keywords whenever you start to writing your own content. However, do not over-use keywords and flood your content with it. It will raise red flags. Spreading your keywords all over your content will be good. Repeating it twice or thrice in one content is good enough.
  3. Keyword-less Content. As mentioned in the above topic, keywords are vital to being noticed online. If you create a content without a keyword, it would be like shooting with your eyes closed. Googles intention is to provide answers to questions that millions of people search for online. Without keywords, Google will not be able to index your website. Search engines will not be able to tell what your website is all about if you are not targeting a keyword or two in your content.
  4. Think Content. It is of great important that you don’t write content that is too short or too thin. Remember that Google and other search engines like relevant content. Make sure that you are not only writing a 200-word article. Try to provide as much detail as possible. Try checking websites that have landed on the first page of Google. Check their content and try to pattern your content with what you see. This will serve as your guide when creating your own web content.
  5. Too Many Spelling & Grammar Errors. When writing your SEO content, make sure that you are grammar and spelling conscious. You don’t want a website that is unprofessional looking. If you can, try to be conversant in your content, but don’t make it too casual. You just have to make sure that your customers will have a good experience visiting each page of your websites.
  6. Not-So Mobile Friendly Sites. If you haven’t noticed, there are a lot of users that are navigating the internet through their mobile phones and tablets. This calls for a major change on how you design your website. Make sure that you talk to your web developer that you want your website friendly to mobile users. Also make sure that mobile users have the option to switch to desktop view whenever they want to.
  7. Slow-ding Websites. Users who use the internet wants to find speedy answers to their questions. Thus, it is of great importance that you also make your website quick to respond and load. You don’t have to post super HD images or videos to be noticed. Testing your website speed before you go live will be an essential step. Make sure that everything functions well. You can also try Google’s PageSpeed tool to determine if your website is fast enough or not.

The next time you write a content, make sure that you take a glimpse of these tips that you should avoid.

 

 

Web Content Writing: The Things You Need To Avoid

Web content is very important in online marketing. With web content, you will be able to keep everything on your website current and fresh for different search engines. If you are able to provide your website fresh and relevant content, you are giving your website a fighting chance to thrive in the world of online business. However, before you start writing your web contents, here are some things you need to remember:

  • Avoid writing in a complicated style. If you are writing for your personal blog, writing your best friend an email, or updating your online status, then it is okay to write in a long-winded and complex manner. However, if you are writing for a website that is made to attract customers, then you have to remember to keep it short, straightforward, and clear. Your customers will not spend a lot of time on your website if you are not able to provide them with relevant content. Make sure that you make the best of their time.
  • Avoid making it too personal. If you are writing for a web content, then you should remember not to write from your own experience or use your own biases. A lot of writers tend to practice their “poetic license” when writing, often using expressions and phrases that they like. However, this habit should be avoided. For web content writers, it is a must that you avoid doing this. Write to please your readers. Don’t make it all about yourself. Remember to keep your content about them. Make sure that you are able to provide information about what they are looking for.
  • Avoid overusing verbs, adverbs, and adjectives. Remember, you have to be short and clear in your writing. This means choosing your words correctly. Make sure that you choose words that have more impact than others. For example, instead of using the word “hit” in your sentence, you can instead use the words “clobbered” or “bashed”. These two words definitely have more impact than the word “hit”.
  • Avoid writing long sentences and paragraphs. Time is of great value to everyone. This means making your customer’s time very valuable every time they visit your website. To do this, write your sentences short. This will, in turn, make short paragraphs. If you practice short and clear writing, it will be easy to achieve this goal.
  • Avoid misleading your customers. It is unavoidable to see companies with misleading adverts and campaigns. This type of practice should be avoided at all cost. Instead of misleading your customers, it is better to educate them. When writing a headline, make sure that the content of your article matches the title on your headline. If you are selling bananas, make sure that you mention it at the beginning of your article.

There are other tips that you can apply in order for you to write a punch-ful article. The tips above are the most basic that you can learn and use. Reading will help you expand your knowledge. It will also be helpful in making your online store a success.

How To Create A Mobile Friendly Website

In the past few years, there has been a rise of mobile internet users. This means that more and more users are using their mobile devices – be it a smartphone or a tablet – to search things online. This calls for a change for all website owners. This entails that your website has to be desktop and mobile friendly at the same time. Making your website mobile friendly will help you gain organic traffic and increase your presence online. To do this, here are some tips that you can follow:

  • Don’t separate desktop and mobile site. If you already have an existing website that is friendly to desktop users, you only need to make your existing content friendly to mobile users. You don’t have to make a separate mobile-friendly website just to be on the same boat as others.
  • Create a responsive website. Having a responsive website design means having a mobile friendly and desktop friendly website. Your website will automatically adjust itself so it can be viewed from different devices.
  • Make use of viewport meta tag. Using a viewport meta tag will help your website determine the size of the content that needs to be displayed when different users are using different types of devices. The use of this is very critical, especially if you want to make your website mobile-friendly. If you have successfully used viewport meta tag, your website will automatically adjust itself to fit the screen of the user.
  • Be mindful of the sizes of your font and buttons. The size of your buttons and font matters a lot. Your font should be, at the minimum, 14px. This means that your users will not need to zoom in to read the content of your website. For your labels and forms, you can use a minimum of 12px. For your buttons, the bigger the size is, the better it will be for your users. This will also eliminate the chances of hitting the wrong button.
  • Make use of hi-res images. Websites with high-resolution images are likely to capture more customers than those websites with poor images. It is for this reason that Instagram and Facebook are able to capture millions of users all over the world, because they were able to provide their users hi-res images.
  • Do not use auto-zoom. The auto-zoom feature in your website can destroy the layout when it is viewed on a mobile device. If you have this feature on your website, you can have this corrected with the use of viewport meta tag.
  • Make use of YouTube videos. If you have videos on your website, it is best that you let it go through YouTube embedding. Create an account in the site dedicated to your web page, upload your videos and make use of the embed option. YouTube embedding will help mobile users to view the video with ease, as the embed code is made to be responsive to different internet devices.
  • Don’t limit the view of your mobile viewers. Even though your website looks very nice on a mobile device, you should not limit your customers to just the mobile site. Make sure that the option to view the desktop version of your website is available in just one click. Not all customers are the same. Some prefer the desktop version over the mobile version.
  • Don’t stop testing your site. Just because it is working does not mean you have to stop testing it. Make sure that you have exhausted every possible mobile device that you can think of to make sure that your website works in all of it. Also, make sure that every page works on all devices. If not, make corrections as soon as possible. You don’t want to disappoint one customer, and lose a thousand in the process. Always remember that a happy customer is the best marketer.

4 Ways To Promote Your Business Online

Having a business and competing in your chosen industry in today’s market has been proven to be very stiff. One search on Google would yield to thousands, if not millions, of related results. This means that promoting your website, say your asphalt paving company business, online can be tricky. If you conduct a research right now regarding asphalt services in your area, your search engine will yield about 17,600,000 results. In this number, where do you think your page would rank if you don’t have an online marketing strategy?

To find success and to successfully rank online, there are strategies that you can apply to help improve your business. Below are four ways that you can do to achieve this objective.

 

Tip #1: Website Content

Given the fact that we are already talking about promoting your website, it is safe to assume that you already have an existing website that is active and accessible online. If not, it is time for you to speak to a professional web designer to have one setup for you. You should have the basic information needed to put up your business online. The basic information you would need to publish on your website would be your location, operating hours, what you do, business logo, and the history of your company. It is very important to have the information mentioned on the landing page of your website so your customers will automatically be exposed to them. Of course, you can add additional information when needed.

What you need to remember when setting up the primary content of your website is to let your customers know what sets you apart from other asphalt service provider. Do you offer the lowest price? Do you offer customer guarantee? Are you using the latest technology available? Think of what your customers would want from you, or what would make them tick. Knowing what they want will make it easy for your marketing team to devise a strategy targeted to your market.

 

Tip #2: Blog

Once you have your website setup, it is important to keep it current and related. One thing that you can do to achieve this is by creating a blog dedicated to your business. There are a couple of blogging services that you can use. Three of the most popular blogging services would be WordPress, Tumblr, and Blogger. Once your blog has been set up, you have to dedicate some time to regularly post something in it. Of course, your topic has to be related to your asphalt business. You can also join different forums related to your niche. Forums are one of the best ways to keep your online presence at the top.

 

Tip #3: SEO

Search Engine Optimization or commonly known as SEO is something that you should be familiar with. If you are looking into keeping your online presence on top, you and your marketing team should be familiar with it. You should learn how to make your website search engine friendly. If you don’t have an existing marketing team at hand, you can always hire the professionals to have this done. They would know what strategies to apply to optimize your page both on-site and off-site.

 

Tip #4. Social Networking Sites.  If you don’t know what social networking sites are, it is time to get familiar with them. Facebook, Twitter, Instagram, LinkedIn, GooglePlus, Youtube, Pinterest, and Foursquare are among the social sites that would help your website gain an online presence. These websites have the highest domain authority. If you are able to maximize the use of these social networking sites, your website will surely gain authority in the eyes of different search engines. This is one of the many ways that you can make your asphalt business search engine ready.

Online Success Strategies: 6 Ways to Make It Big Online

1. Stay On Brand

If you’re planning to promote your product, you need to ensure that you stay on brand throughout everything that you do for your website. You need to be very intentional when it comes to branding. If you’re having a hard time because of a bad comment, be sure that you allow yourself 24 hours before you vent online. You don’t want to retaliate or post something in retribution even if it is well deserved.

2. Your Target Market

Your target market is the key factor in what you’re offering. You want to be successful online so you want to make sure that you’re always hitting your target market. Be sincere and post valuable content. Always be respectful and make it very clear what you’re offering and why they need it. This can gain you a lifetime market.

3. You Have An Official Title

You’re the brand spokesman. You need to remember this. It’s vital that you do your very best at all times. What you do has a huge impact on your brand and you want to make sure that you’re always representing it in the best possible light. You’ll always have some trolls and naysayers, but you’re also going to have supporters as well as fans. Remain constant in your relationship with your supporters.

4. Social Media Counts

Always keep in mind that your social media is important. As you grow your fan base, you’ll have more and more power via social media. You’ll need to remember that you’re an official role model. Don’t lose sight of the fact that not everyone is your friend. Keep in mind that you’re constantly being scrutinized. Be very intentional about what you’re going to say. Think before you speak. Double check and reconsider before you press enter.

5. Internal Conflicts Of Interest

Integrity is vital in building relationships. If at any time you are in a conflict with friends or coworkers or partnerships, it’s going to show in your work. Nine times out of ten, you’ll be able to eliminate the conflict if you keep this in mind.

6. Have A Great Time

Keep in mind that change is uncomfortable. It’s more fun if you keep yourself open to change. Enjoy being yourself and have fun in what you share online. Recognize that it may not always be easy, sometimes, it’s going to be more of a challenge than other times. It will always work however, if you take the time to rock your brand and allow it to shine through regardless of what is going on around you.