6 Different Ways To Keep Your Company Thriving and Relevant Online

Staying relevant online is the most important thing that you can do for your company. Without staying relevant, your website will be buried under the thousands, if not millions, of websites that cater to the same market as you. Thus, it is of great essence that you continue to find ways how to keep your company current and to keep it thriving in an ocean that is already congested.

Here are some things that you can do to keep your company thriving and relevant online:

  1. Promoted Facebook Posts. An article in The Wall Street Journal has stated that lest that 0.1% of Facebook users and fans interact to posts from specific brands. This does not sound so appealing to company owners online, especially with the stiff competition that has been going on since the internet has been launch many years ago. However, Facebook has launched a new news feed algorithm that will more likely spread the words about your brand. This is a promoted and paid post, which will appear on the news feed of your target market. If you are trying to find a way around their new algorithm, it is advisable not to. If you want to stay relevant in your market and online, it is best that you go with the flow and promote your brand through paid Facebook posts.
  2. Brand Advocates. It is not impossible that you will have loyal customers if you are selling a nice product. If you have loyal customers, try reaching out to them and ask if they can help promote your brand and company for you. You can encourage happy customers to write something about their experience with your company. They can do it on their Facebook profile, Twitter, or other social media platforms. Having a real customer talk about their experience with your company and your product is a good marketing strategy. A happy customer is the best marketer.
  3. Reviews in Google+. Obtaining reviews in Google+ will be a positive thing for your company, especially when your Google+ review will be on top of everything else whenever customers use the search engine to search for products and services. You can obtain reviews in Google+ from loyal customers. You can ask if they can leave the same kind of review they can write on Facebook or Twitter on your Google+ page.
  4. Digital PR. Backlinking is one of the many ways that you can obtain organic traffic to your website online. With Digital PR, you can achieve this. You can reach out to industry specific website and pith about your company brand and services. If you know how to market your product to these industry specific websites, they will eventually write something about your brand and link back to your websites. You should have a dedicated staff who can work on this at least five hours a week and up to 10 hours a week. Websites that are related to your industry that end up back linking to your website will give your site good SEO benefits.
  5. Mobile SEO. There is a rise of mobile users around the world. Mobile devices have become the go-to device for searches for millions of users. The advantage of using a mobile device is that it can be carried around. It is not bulky and very easy to use. This is why mobile SEO is very important. You have to optimize your website that it works smoothly with mobile devices. If your website is not optimized yet for mobile devices, then you should have it done. Having a mobile friendly website will have a big impact on your online presence and SEO.
  6. Marketing Strategy Audit. It is very important to measure the results of every marketing strategy that you implement for your website. Doing so will help you understand which marketing strategy works and which doesn’t. If you have all the data you need to determine which works, then you would know which strategy to focus on and which ones to let go. You will be able to focus your resources on investments that give

Staying relevant online is a big must for companies, especially for those that rely heavily on online marketing. Keeping your website current and fresh will help you stay afloat in an industry with stiff competition.


4 Ways To Promote Your Business Online

Having a business and competing in your chosen industry in today’s market has been proven to be very stiff. One search on Google would yield to thousands, if not millions, of related results. This means that promoting your website, say your asphalt paving company business, online can be tricky. If you conduct a research right now regarding asphalt services in your area, your search engine will yield about 17,600,000 results. In this number, where do you think your page would rank if you don’t have an online marketing strategy?

To find success and to successfully rank online, there are strategies that you can apply to help improve your business. Below are four ways that you can do to achieve this objective.


Tip #1: Website Content

Given the fact that we are already talking about promoting your website, it is safe to assume that you already have an existing website that is active and accessible online. If not, it is time for you to speak to a professional web designer to have one setup for you. You should have the basic information needed to put up your business online. The basic information you would need to publish on your website would be your location, operating hours, what you do, business logo, and the history of your company. It is very important to have the information mentioned on the landing page of your website so your customers will automatically be exposed to them. Of course, you can add additional information when needed.

What you need to remember when setting up the primary content of your website is to let your customers know what sets you apart from other asphalt service provider. Do you offer the lowest price? Do you offer customer guarantee? Are you using the latest technology available? Think of what your customers would want from you, or what would make them tick. Knowing what they want will make it easy for your marketing team to devise a strategy targeted to your market.


Tip #2: Blog

Once you have your website setup, it is important to keep it current and related. One thing that you can do to achieve this is by creating a blog dedicated to your business. There are a couple of blogging services that you can use. Three of the most popular blogging services would be WordPress, Tumblr, and Blogger. Once your blog has been set up, you have to dedicate some time to regularly post something in it. Of course, your topic has to be related to your asphalt business. You can also join different forums related to your niche. Forums are one of the best ways to keep your online presence at the top.


Tip #3: SEO

Search Engine Optimization or commonly known as SEO is something that you should be familiar with. If you are looking into keeping your online presence on top, you and your marketing team should be familiar with it. You should learn how to make your website search engine friendly. If you don’t have an existing marketing team at hand, you can always hire the professionals to have this done. They would know what strategies to apply to optimize your page both on-site and off-site.


Tip #4. Social Networking Sites.  If you don’t know what social networking sites are, it is time to get familiar with them. Facebook, Twitter, Instagram, LinkedIn, GooglePlus, Youtube, Pinterest, and Foursquare are among the social sites that would help your website gain an online presence. These websites have the highest domain authority. If you are able to maximize the use of these social networking sites, your website will surely gain authority in the eyes of different search engines. This is one of the many ways that you can make your asphalt business search engine ready.

5 Secrets to Ensure Online Success for Your Business

Do you have an online business? Perhaps you are already enjoying the fruits of your labor, or are still waiting for your first sale. Or maybe you are still looking into your options and testing the water before you actually delve into the world of online selling? Making money online is never quick and easy. But for as long as you know a few basics on creating a successful and sustainable business online, you should be good to go. Here are some well-kept secrets to get you started.

  1. First of all, pick a product. It can be a physical or digital item, but make sure that it is something that offers something meaningful to your customers. In order to generate sells, it should be something that people are looking for, and not many businesses sell. Stay away from those rampant networking scams because they will never offer you success.
  2. You have to work and put effort on your business to make it happen. Have lots of patience and determination, and devote time for your online venture. Just like running a physical store in the real world, an online business requires just as much hard work.
  3. Give your business an online presence. Get a website, social media accounts and any other place where your product can be seen by your target market. There are online programs that promise to sell your product for you (sometimes for a minimal fee) but they do not always give the results that you want.
  4. Commit yourself to work on your business in the long run. Short-term success will never last. Fashion your business goals for the long term, with your marketing strategies focused on how you can sustain your business so it continues to earn for as long as possible.
  5. Work on expanding your knowledge on the online business, particularly in your niche. You do not have to do all the work on your own. Many successful people have come to share their knowledge in the form of books and online articles. Leverage on their learnings. Also, try to invest money on your online education so you can learn from the best.

The tips above might seem very simple, but you might find them overwhelming once you actually start to implement them in the real world. Work on them slowly, one at a time, and you will find yourself savoring your success in no time. Contact a reputable online marketing expert to give you more tips on how to succeed in your online business.

5 Key Tips You Need to Know to Have a Profitable Home-based Online Business

Are you already managing an online business? Maybe you are already taking pleasure in money rolling into your bank account while you are sleeping. Or perhaps, it’s the opposite that. You have tried a few online companies but the business aspect did not really materialize. Or you are simply looking and testing the water first to see which business is available and applicable on the web?

Well, this is not another article on how to make money online fast and easy. There are tons of that on the internet. The aim of this article is to supply you with key factors that you can use as you create a sustainable and successful online business. These are real secrets gathered from people who have put up successful and profitable businesses online.

Secret Key #1

You must have a product to sell. This is obvious as you will need to sell something on the internet. But this product, be a digital or physical item, must offer a genuine value to generate sales. You must offer a product that other people are trying to find, and other businesses are not selling. Don’t fall prey to various internet pyramid/networking scams that proliferate the web because they will only give you lasting success online.

Secret Key #2

Create a online presence for your business. Don’t expect that you can just subscribe to some programs and money will start pouring in.

Secret Key #3

Work to make it happen. You have to have determination and patience and must devout a certain number of hours each day working online. Putting up an online business requires hard work, like putting a physical store in the real world.

Secret Key #4

You should be committed for long term success. Success earned the easy way often don’t last. Your business goal must be for the long haul and your marketing strategy should focus on how to have a sustainable business that you can profit from for a long time.

Secret Key #5

Don’t be afraid to spend to expand your knowledge in online business. You don’t know everything about making money online. But there are some people who have gone through the process and have learned a lot while building their business online. You can leverage their learnings. Some have written books and offering online courses to show you exactly what to do as well as how you can do it in the most efficient way. Be willing to invest some money on your online education so that you could learn from these gurus, and eventually attain success in your online business.

These are the 5 key tips – straightforward and might seem too simple. But if implemented wisely, these could guarantee success to anything you do online.