Having a business and competing in your chosen industry in today’s market has been proven to be very stiff. One search on Google would yield to thousands, if not millions, of related results. This means that promoting your website, say your asphalt paving company business, online can be tricky. If you conduct a research right now regarding asphalt services in your area, your search engine will yield about 17,600,000 results. In this number, where do you think your page would rank if you don’t have an online marketing strategy?
To find success and to successfully rank online, there are strategies that you can apply to help improve your business. Below are four ways that you can do to achieve this objective.
Tip #1: Website Content
Given the fact that we are already talking about promoting your website, it is safe to assume that you already have an existing website that is active and accessible online. If not, it is time for you to speak to a professional web designer to have one setup for you. You should have the basic information needed to put up your business online. The basic information you would need to publish on your website would be your location, operating hours, what you do, business logo, and the history of your company. It is very important to have the information mentioned on the landing page of your website so your customers will automatically be exposed to them. Of course, you can add additional information when needed.
What you need to remember when setting up the primary content of your website is to let your customers know what sets you apart from other asphalt service provider. Do you offer the lowest price? Do you offer customer guarantee? Are you using the latest technology available? Think of what your customers would want from you, or what would make them tick. Knowing what they want will make it easy for your marketing team to devise a strategy targeted to your market.
Tip #2: Blog
Once you have your website setup, it is important to keep it current and related. One thing that you can do to achieve this is by creating a blog dedicated to your business. There are a couple of blogging services that you can use. Three of the most popular blogging services would be WordPress, Tumblr, and Blogger. Once your blog has been set up, you have to dedicate some time to regularly post something in it. Of course, your topic has to be related to your asphalt business. You can also join different forums related to your niche. Forums are one of the best ways to keep your online presence at the top.
Tip #3: SEO
Search Engine Optimization or commonly known as SEO is something that you should be familiar with. If you are looking into keeping your online presence on top, you and your marketing team should be familiar with it. You should learn how to make your website search engine friendly. If you don’t have an existing marketing team at hand, you can always hire the professionals to have this done. They would know what strategies to apply to optimize your page both on-site and off-site.
Tip #4. Social Networking Sites. If you don’t know what social networking sites are, it is time to get familiar with them. Facebook, Twitter, Instagram, LinkedIn, GooglePlus, Youtube, Pinterest, and Foursquare are among the social sites that would help your website gain an online presence. These websites have the highest domain authority. If you are able to maximize the use of these social networking sites, your website will surely gain authority in the eyes of different search engines. This is one of the many ways that you can make your asphalt business search engine ready.